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KMID : 1023120150130030331
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Korean Journal of Aesthetic Society
2015 Volume.13 No. 3 p.331 ~ p.338
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The Effects of Capability and Authenticity of Mentors in Skin Care, and Their Similarity to Mentees on Mentor Trust, Satisfaction and Turnover Intent
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Mo Jeong-Hee
Kim Young-Shim
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Abstract
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This study analysed the effects of the capability and authenticity of mentors and their similarity to mentees on trust, relational satisfaction and turnover intent, and investigated the differences between a formal mentoring group and an informal mentoring group using a questionnaire. A total of 300 copies of the questionnaire responses were finally analysed, with the use of SPSS 11.0, crosstabs, a t-test and a multiregressional analysis were conducted and the results are presented as follows: First, in analysing the differences between the formal mentoring group and the informal mentoring group in skin care, there was a significant difference in authenticity and similarity between the two groups while there was no significant difference in capability, trust, relational satisfaction and turnover intent between the two groups. Second, it was discovered that mentor capability, authenticity and similarity to mentees had significant effects on trust and relational satisfaction. Finally, reliability of mentors increased relational satisfaction, and the higher trust, the lower turnover intent. Therefore, it is suggested that a mentoring program considering capability, authenticity and the similarity of mentors to mentees will bring better results.
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KEYWORD
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Mentor capability, Trust, Similarity to mentees, Relational satisfaction, Turnover intention
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